My Content Creation Process

Your content strategy isn’t broken.

It’s just bottlenecked—by you.

You’ve got ideas swirling in your head.

You know content is the engine behind inbound leads, brand trust, and ad-ready creative.

But when it’s time to actually publish?

Crickets.

You’re juggling a hundred priorities, and content keeps slipping down the list.

That “one post a day” plan? Yeah… it’s looking more like one a month.

It’s not a motivation problem. It’s a system problem.

Let’s fix that.

This is the system I use to consistently publish 5+ high-leverage posts a week—without becoming a full-time content creator.

Oh, and this is also how I went from 0 to 160,000 LinkedIn followers in a little over a year.

Let’s dive in!

My Content Creation Process

Let’s get one thing straight:

I’m not an “influencer.”

I’m a founder who figured out how to make content work for me, not own me.

This system lets us publish 7+ high-leverage posts a week on LinkedIn—without me disappearing into a Canva dungeon or writing threads at midnight.

Step 1: The Idea Bank

Every content machine needs fuel. This is mine.

I keep a running Idea Bank in Trello, with two simple buckets:

• Net New: Original takes, spicy opinions, frameworks, rants, behind-the-scenes founder moments.
• Adoptions: Posts I’ve seen from others that performed well—and that I can remix for my voice and audience.

Let’s clear something up about adoptions: You’re not stealing. You’re adopting.

Same way musicians sample beats or chefs riff on classic recipes.

I’ll spend about 10 minutes a day scrolling LinkedIn—looking for hooks, angles, formats that catch my eye.

Pro tip: I use ​Kleo​ to instantly pull someone’s top-performing posts. It’s like having X-ray vision for content.

Once I find a few winners, I plug them into Trello, tag them as Net New or Adoption, and move on with my day.

That way, when it’s time to create—I’m never starting from a blank page.

Step 2: Create the Graphic Post Content (with ChatGPT)

Once I have the concept, I fire up ChatGPT and feed it the idea.

This gives me a rough draft that’s 80% there.

Then I polish or rewrite what matters.

This is thinking partner, not final boss.

Pro Tip: You can make this even faster by hiring a writer and creating a SOP. I’m actually playing around with this right now on a few posts (more on that later).

Step 3: Send to Design

When I first started out, I was designing my own content. Now, I’ve hired a full time offshore designer.

I drop the copy and layout notes into Trello.

My designer (hired through OnlineJobs.ph—$600/month, insane value) picks it up from there.

Trello columns = “To Do,” “In Progress,” “Ready to Review,” “Final.”

Super simple. Super scalable.

Pro Tip: It’s time to graduate out of Canva. For all my designs we use Figma. It’s harder to copy and even harder to use (that’s why I leave it up to the pros).

Step 4: Create the Description (The Secret Sauce)

The post is the visual hook.

But the description is where the relationship begins.

Each description consists of:

• A viral hook
• The body content
• A CTA

Again, I created a custom GPT for description writing where I’ve fed it a SOP and 100+ viral hooks.

Pro Tip: If you want my SOP for LinkedIn post description writing or hooks, just reply to this email and I’ll send over a PDF.

Bonus Step: Repurpose & Repost Winners

Great content deserves an encore.

If a post did well on LinkedIn I’ll do three things:

1. Make a similar post riffing on the same topic.
2. Repurpose it into another content type (think infographic into a video).
3. Save it to post later.

Don’t sleep on reposting the same content with a different description. This post has gotten me over 50,000 of my followers over the last year.

 

(Yes, people still engage. No, they don’t remember.)

TL;DR: You’re the Bottleneck—Until You Build the System

That’s it! That’s my entire system. It takes me about 1 hour a week to create 7 pieces of content (similar to the one above).

If you want to stop overthinking content and start publishing like a pro founder:

• Capture ideas like your life depends on it
• Let ChatGPT help you write faster
• Delegate design like a grown-up
• Use the description to go viral
• Reuse what already works

Happy social growth! Hope this helped.